{"id":3760,"date":"2026-08-24T11:05:32","date_gmt":"2026-08-24T09:05:32","guid":{"rendered":"https:\/\/marc-marti.com\/?p=3760"},"modified":"2026-08-17T11:19:24","modified_gmt":"2026-08-17T09:19:24","slug":"enganxada-de-cartells-a-barcelona-pirulis-publicitaris-i-cartells-en-botigues","status":"publish","type":"post","link":"https:\/\/marc-marti.com\/ca\/enganxada-de-cartells-a-barcelona-pirulis-publicitaris-i-cartells-en-botigues\/","title":{"rendered":"Enganxada de cartells a Barcelona: pirul\u00eds publicitaris i cartells en botigues"},"content":{"rendered":"<p>En un entorn cada vegada m\u00e9s digital, la <strong>publicitat exterior<\/strong> continua mantenint una capacitat dif\u00edcil de substituir: fer visible una campanya en l\u2019espai f\u00edsic i connectar amb les persones mentre es desplacen per la ciutat.<\/p>\n<p>L\u2019<strong>enganxada de cartells a Barcelona<\/strong> continua sent una eina efica\u00e7 per comunicar concerts, espectacles, exposicions, campanyes culturals, esdeveniments, promocions, obertures o llan\u00e7aments de marca.<\/p>\n<p>A <strong>Marc Mart\u00ed<\/strong> comptem amb una llarga traject\u00f2ria en aquest \u00e0mbit, combinant diferents suports de cartelleria urbana per aconseguir campanyes amb m\u00e9s cobertura, notorietat i pres\u00e8ncia al carrer.<\/p>\n<p>Entre aquests suports destaquen dos formats especialment reconeixibles: els <strong>pirul\u00eds publicitaris<\/strong> i els <strong>cartells col\u00b7locats en botigues i establiments<\/strong>.<\/p>\n<h2>Pirul\u00eds publicitaris: un cl\u00e0ssic de la publicitat exterior<\/h2>\n<p>Els pirul\u00eds, tamb\u00e9 coneguts com a <strong>columnes anunciadores<\/strong>, formen part del paisatge urb\u00e0 de Barcelona i continuen sent un dels suports m\u00e9s caracter\u00edstics per a la difusi\u00f3 de campanyes publicit\u00e0ries i culturals.<\/p>\n<p>El seu format vertical i la seva ubicaci\u00f3 en zones de tr\u00e0nsit permeten que els missatges tinguin una pres\u00e8ncia destacada al carrer i generin m\u00faltiples impactes al llarg del dia.<\/p>\n<p>S\u00f3n especialment adequats per comunicar:<\/p>\n<ul>\n<li>Concerts i espectacles.<\/li>\n<li>Exposicions i activitats culturals.<\/li>\n<li>Festivals.<\/li>\n<li>Estrenes i presentacions.<\/li>\n<li>Campanyes promocionals.<\/li>\n<li>Esdeveniments i accions especials.<\/li>\n<\/ul>\n<p>La repetici\u00f3 d\u2019una mateixa creativitat en diferents punts de la ciutat contribueix, a m\u00e9s, a augmentar el record i el reconeixement de la campanya.<\/p>\n<p>A <strong>Marc Mart\u00ed som pioners en aquest tipus de suports publicitaris<\/strong>, amb d\u00e8cades d\u2019experi\u00e8ncia desenvolupant i executant campanyes de cartelleria exterior.<\/p>\n<h2>Cartells en botigues: comunicaci\u00f3 de proximitat<\/h2>\n<p>Una altra f\u00f3rmula efica\u00e7 dins d\u2019una estrat\u00e8gia de cartelleria \u00e9s la <strong>distribuci\u00f3 i col\u00b7locaci\u00f3 de cartells en botigues i establiments<\/strong>.<\/p>\n<p>Comer\u00e7os, bars, centres educatius, espais culturals i altres punts d\u2019aflu\u00e8ncia permeten apropar una campanya a p\u00fablics concrets i generar impactes en espais propers al consumidor.<\/p>\n<p>Aquest tipus d\u2019accions resulta especialment interessant quan volem complementar una campanya exterior de m\u00e9s abast amb una comunicaci\u00f3 m\u00e9s localitzada.<\/p>\n<p>La clau \u00e9s seleccionar correctament els establiments, les zones i els barris en funci\u00f3 del p\u00fablic objectiu i de les caracter\u00edstiques de cada campanya.<\/p>\n<h2>Pirul\u00eds i cartells en botigues: una estrat\u00e8gia complement\u00e0ria<\/h2>\n<p>Una campanya de cartelleria pot guanyar efic\u00e0cia quan es combinen diferents suports.<\/p>\n<p>Mentre que els <strong>pirul\u00eds publicitaris<\/strong> proporcionen notorietat i pres\u00e8ncia en l\u2019espai urb\u00e0, els <strong>cartells en botigues<\/strong> permeten refor\u00e7ar el missatge en punts m\u00e9s propers al p\u00fablic.<\/p>\n<p>Aquesta combinaci\u00f3 ajuda a generar diferents impactes durant el recorregut quotidi\u00e0 de les persones. Una mateixa campanya pot apar\u00e8ixer en una columna publicit\u00e0ria durant un despla\u00e7ament per la ciutat i tornar-se a trobar posteriorment en un establiment. La repetici\u00f3 afavoreix el record de marca i contribueix a refor\u00e7ar la visibilitat del missatge.<\/p>\n<h2>Enganxada professional de cartells a Barcelona<\/h2>\n<p>Darrere d\u2019una campanya de cartelleria hi ha molt m\u00e9s que la simple col\u00b7locaci\u00f3 d\u2019un cartell.<\/p>\n<p>Una planificaci\u00f3 correcta requereix estudiar la distribuci\u00f3 territorial, seleccionar les zones adequades, organitzar la log\u00edstica i fer el seguiment de la campanya.<\/p>\n<p>A Marc Mart\u00ed oferim un servei professional d\u2019<a href=\"https:\/\/marc-marti.com\/ca\/enganxada-de-cartells\/\"><strong>enganxada i distribuci\u00f3 de cartells<\/strong><\/a>, amb solucions adaptades a les necessitats i dimensions de cada campanya.<\/p>\n<p>L\u2019experi\u00e8ncia acumulada durant d\u00e8cades ens permet gestionar des d\u2019accions puntuals fins a campanyes d\u2019\u00e0mplia cobertura.<\/p>\n<h2>De la impressi\u00f3 a la instal\u00b7laci\u00f3<\/h2>\n<p>Un dels principals valors de treballar amb un prove\u00efdor especialitzat \u00e9s poder centralitzar tot el proc\u00e9s.<\/p>\n<p>A Marc Mart\u00ed oferim una soluci\u00f3 integral que pot incloure:<\/p>\n<ul>\n<li>Producci\u00f3 i impressi\u00f3 de cartells.<\/li>\n<li>Preparaci\u00f3 de materials.<\/li>\n<li>Distribuci\u00f3.<\/li>\n<li>Enganxada de cartells.<\/li>\n<li>Col\u00b7locaci\u00f3 en pirul\u00eds publicitaris.<\/li>\n<li>Distribuci\u00f3 en botigues i establiments.<\/li>\n<li>Log\u00edstica.<\/li>\n<li>Seguiment de campanya.<\/li>\n<\/ul>\n<p>D\u2019aquesta manera, la producci\u00f3, la distribuci\u00f3 i la col\u00b7locaci\u00f3 formen part d\u2019un mateix proc\u00e9s coordinat, facilitant el desenvolupament de campanyes de comunicaci\u00f3 visual de principi a fi.<\/p>\n<h2>Vols augmentar la visibilitat de la teva pr\u00f2xima campanya?<\/h2>\n<p>A <strong>Marc Mart\u00ed<\/strong> t\u2019ajudem a definir, produir i executar la teva estrat\u00e8gia de cartelleria, des de la impressi\u00f3 dels materials fins a la seva distribuci\u00f3 i col\u00b7locaci\u00f3.<\/p>\n<p><a href=\"https:\/\/marc-marti.com\/ca\/contacte\/\"><strong>Contacta amb nosaltres i explica\u2019ns el teu pr\u00f2xim projecte.<\/strong><\/a><\/p>\n<p><strong>IMPRESSIONEM LES TEVES IDEES.<\/strong><\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-3760 gallery-columns-3 gallery-size-fusion-800'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"marc marti pegada carteles barcelona\" data-caption=\"\" href='https:\/\/marc-marti.com\/ca\/pegada-de-carteles-en-barcelona-pirulis-publicitarios-y-carteles-en-tiendas\/whatsapp-image-2026-08-06-at-10-57-16\/'><img decoding=\"async\" width=\"800\" height=\"1063\" src=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-800x1063.jpeg\" class=\"attachment-fusion-800 size-fusion-800\" alt=\"pegada carteles barcelona\" srcset=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-200x266.jpeg 200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-226x300.jpeg 226w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-400x532.jpeg 400w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-600x797.jpeg 600w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-768x1021.jpeg 768w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-771x1024.jpeg 771w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-800x1063.jpeg 800w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1156x1536.jpeg 1156w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1200x1595.jpeg 1200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16.jpeg 1204w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"WhatsApp Image 2026-08-06 at 10.57.16 (1)\" data-caption=\"\" href='https:\/\/marc-marti.com\/ca\/pegada-de-carteles-en-barcelona-pirulis-publicitarios-y-carteles-en-tiendas\/whatsapp-image-2026-08-06-at-10-57-16-1\/'><img decoding=\"async\" width=\"800\" height=\"1063\" src=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-800x1063.jpeg\" class=\"attachment-fusion-800 size-fusion-800\" alt=\"\" srcset=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-200x266.jpeg 200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-226x300.jpeg 226w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-400x532.jpeg 400w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-600x797.jpeg 600w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-768x1021.jpeg 768w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-771x1024.jpeg 771w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-800x1063.jpeg 800w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-1156x1536.jpeg 1156w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1-1200x1595.jpeg 1200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-1.jpeg 1204w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"WhatsApp Image 2026-08-06 at 11.00.22\" data-caption=\"\" href='https:\/\/marc-marti.com\/ca\/pegada-de-carteles-en-barcelona-pirulis-publicitarios-y-carteles-en-tiendas\/whatsapp-image-2026-08-06-at-11-00-22\/'><img decoding=\"async\" width=\"800\" height=\"1063\" src=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-800x1063.jpeg\" class=\"attachment-fusion-800 size-fusion-800\" alt=\"\" srcset=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-200x266.jpeg 200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-226x300.jpeg 226w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-400x532.jpeg 400w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-600x797.jpeg 600w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-768x1021.jpeg 768w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-771x1024.jpeg 771w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-800x1063.jpeg 800w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-1156x1536.jpeg 1156w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22-1200x1595.jpeg 1200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-11.00.22.jpeg 1204w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"1732887950114\" data-caption=\"\" href='https:\/\/marc-marti.com\/ca\/hoy-poblenou-open-night\/1732887950114-2\/'><img decoding=\"async\" width=\"800\" height=\"1422\" src=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-800x1422.jpg\" class=\"attachment-fusion-800 size-fusion-800\" alt=\"\" srcset=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-169x300.jpg 169w, https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-200x356.jpg 200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-400x711.jpg 400w, https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-576x1024.jpg 576w, https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-600x1067.jpg 600w, https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-768x1365.jpg 768w, https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-800x1422.jpg 800w, https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114-864x1536.jpg 864w, https:\/\/marc-marti.com\/wp-content\/uploads\/2024\/11\/1732887950114.jpg 900w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"IMG-20230530-WA0018\" data-caption=\"\" href='https:\/\/marc-marti.com\/ca\/premis-impacte-i-nit-del-marketing-i-comunicacio\/img-20230530-wa0018-2\/'><img decoding=\"async\" width=\"800\" height=\"1067\" src=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-800x1067.jpg\" class=\"attachment-fusion-800 size-fusion-800\" alt=\"\" srcset=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-200x267.jpg 200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-225x300.jpg 225w, https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-400x533.jpg 400w, https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-600x800.jpg 600w, https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-768x1024.jpg 768w, https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-800x1067.jpg 800w, https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-1152x1536.jpg 1152w, https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018-1200x1600.jpg 1200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2023\/06\/IMG-20230530-WA0018.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-3760 gallery-columns-3 gallery-size-fusion-800'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"marc marti pegada carteles barcelona\" data-caption=\"\" href='https:\/\/marc-marti.com\/ca\/pegada-de-carteles-en-barcelona-pirulis-publicitarios-y-carteles-en-tiendas\/whatsapp-image-2026-08-06-at-10-57-16\/'><img decoding=\"async\" width=\"800\" height=\"1063\" src=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-800x1063.jpeg\" class=\"attachment-fusion-800 size-fusion-800\" alt=\"pegada carteles barcelona\" srcset=\"https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-200x266.jpeg 200w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-226x300.jpeg 226w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-400x532.jpeg 400w, https:\/\/marc-marti.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-06-at-10.57.16-600x797.jpeg 600w, 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