Last December, Barcelona once again became the padel capital with the Qatar Airways Premier Padel Finals, held at the Palau Sant Jordi from December 11 to 14.
A top-level tournament that brings together the best pairs on the circuit and demands flawless execution: tight timelines, maximum sponsor visibility, and a fan experience that matches the scale of the event.

At Marc Martí we were responsible for the event’s full branding inside the venue: production, logistics, and installation of all the graphics needed to implement the tournament and sponsors’ visual identity at Palau Sant Jordi.

An iconic venue, a challenge to match

The Palau Sant Jordi, in Montjuïc (Barcelona), is one of the most emblematic spaces for major sports and cultural events.
Working in a venue of this level involves:

  • Coordination with different teams (organization, production, security, access control).

  • Limited installation conditions and meticulous planning.

  • Graphics visible from multiple distances (spectators, TV, photographers, and hospitality areas).

  • Professional finishes: suitable materials and adhesives, durability, and clean removal.

What we delivered: production and installation of event graphics

To dress Palau Sant Jordi with the tournament image and its sponsors, we carried out a complete implementation with elements such as:

  • Vinyls (branding, signage, and visual reinforcements at key points).

  • Banners / tarps for strategic, high-visibility areas.

  • Photocall for press, guests, etc.

  • Column wrapping and architectural elements to turn the space into a coherent brand experience.

All with one clear goal: visual unity, impact, and maximum sponsor presence throughout the four days of competition.

Our process: from artwork to installation (with zero margin for error)

In event projects, the result depends as much on printing as on the method:

  1. Review and adaptation of final artwork (sizes, bleed, color profiles, readability from a distance).

  2. Selection of materials and finishes based on use, lighting, surfaces, and exposure time.

  3. Large-format production with quality control.

  4. Logistics and installation planning by zones and priorities.

  5. On-site installation with a specialized team, taking care of alignment, tensioning, bubbles/cuts, and finishing details.

The value of full branding in sports events

At an international event like this, graphics are not “decoration”: they are communication, wayfinding, and brand.
A well-executed implementation delivers:

  • A smoother visitor flow (signage and reference points).

  • Greater return for sponsors (clear, consistent presence).

  • More powerful settings for TV, photography, and social media (backdrops, photocall, key areas).

Do you need to implement your event’s branding?

If you’re organizing a sports, corporate, or cultural event and need graphic production + installation, at Marc Martí we help you define formats, materials, and finishes—and we make sure everything is ready on time and with a professional finish.

Request a quote and we’ll propose the optimal solution for your event